Want to be strategic, know where you stand. That’s our motto, before we set a strategy we oversee the performance of the brand, study its weaknesses and compare it to its competitors. Good PR is about consistency, timing, reach and a of course content. A good strategy involves clarity about your performance within the overall market. We can give you that.
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“Selling a Company” today means shaping what your prospect thinks of when they think of you. That’s what makes Kalemat Communications’s integrated communications approach so unique. After all, to reach your development goals, you will need to hit your prospects and their influencers across a variety of different vehicles.
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The best things in life typically grow from the ground up, excluding chocolate-covered raisins. They’re just awesome all on their own. Brand recruitment is no different. While we love big stories with flashy headlines, it’s often the story that grows organically that gets the deal done. Editors at the major news outlets are equally important to us.
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Bad things happen to good companies because doing business in the big leagues means serious issues are inevitable. How you respond separates the leaders from the pack. Whether you’re navigating the complexities of a merger, litigating a lawsuit or dealing with a reputation-damaging crisis, the clock is always ticking.
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You sell awesome food. You develop awesome projects. You provide a service that everyone needs. So why not showcase the people that make that possible? But executive visibility is about more than getting public attention. Or at least it should be. In its purest form, it means leveraging your executive team to represent something bigger. A concept. A cause. Your brand.
Learn moreMaking your brand more attractive depends on where you start. Too often, marketing decisions are based on deeply flawed or wildly outdated perceptions of consumers and business market conditions. That’s why your message is so important. It can be the difference between success and failure. So how do we do it? First we listen. Tell us where you want to go.
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When multiple divisions live under one-brand roof, it’s very important to have processes in place to keep things organized and everybody “in the know.” Effective communication is the foundation of every great company and, when done right, fosters employee engagement, which leads to positive business outcomes.
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It’s a big world out there, so why limit yourself to just Egypt? One day, if your brand decides to expand its presence, Kalemat Communications can work its idea magic around the globe. We’ve found that the same strategies we’ve employed in our domestic campaigns can be replicated in other countries by aligning with the right local partner.
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Remember that one time you got an award and your parents hung it on the refrigerator? We remember ours, too. Awards matter and always will. They’re life’s way of saying, “Job Well Done” and make us feel good about what we do. But we’re playing in the big leagues now.
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There’s power in doing good. It helps reframe the conversation you have with your customers. It turns brand infatuation into love. And love is really powerful stuff because consumers have high expectations about the companies they do business with and the brands they will be loyal to.
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At Kalemat Communications, we’re equal parts thinkers and doers. We’re modest enough to know that PR can’t solve all your problems and that’s why we’ve developed a strategic partnership with the really imaginative and awesome people over at KAII LAB. These guys get it and that’s why we work together.
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